Health Insurance Carriers in Madison, WI
Residents of Madison can compare plans from: Common Ground Healthcare Cooperative, Dean Health Plan, Security Health Plan, Medica, WPS Health Insurance, Quartz Health Plan. The leading carrier in the Madison area is Dean Health Plan. Plan availability varies by ZIP code — always check your specific address for available options.
Madison is home to UW Health, the integrated academic health system of the University of Wisconsin. Dean Health Plan, now part of SSM Health, has historically been the dominant local insurer and integrates with SSM Health facilities.
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2026 Plan Data for Residents in Madison
Here is what is actually filed and for sale in Dane County for 2026.
- Madison sits in Dane County, where 3 carrier(s) have filed 49 plans for 2026: Dean, Group Health Cooperative-SCW, Quartz.
- Plan types available to Madison residents: EPO, HMO.
- One of the lower-cost Silver options is Dean Focus Silver $0 Copay PCP Visits from Dean — $560/month at age 40 with a $3,500 deductible and No Charge primary care.
Source: CMS Plan Year 2026 Qualified Health Plan Landscape file. Full-price filed rates before premium tax credits; not a quote or an offer of coverage. Verify current rates at enrollment.